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SnakXo

SnakXo sells MakhPopz, roasted makhana in ten bold flavours. We built the whole store: a homepage that plays like a brand film, a shop with a delivery pincode check, and an admin panel for banners, products and reviews.

Client
SnakXo, MakhPopz roasted makhana
Industry
Snacks · D2C · India
What we did
Online store · Brand film (WebGL) · Development · Admin panel
Live site
snackxo.dcrayons.app ↗
SnakXo: The burst

The brief

A new snack brand with ten flavours and no shelf space yet. The website is the shelf: it has to grab attention like an ad and sell like a store.

The idea

Open with a film, not a banner. The ingredients burst out of the logo in 3D as you scroll, then the packs float right in front of you, and every pack links to its own page.

The storyboard · 09 chapters

Scroll it like a film.

SnakXo: The logo intro
01The logo intro

The logo opens big in the middle of the screen and settles into the header as you scroll.

SnakXo: Banners & marquee
02Banners & marquee

A banner slideshow and a running strip of what’s inside, both managed from the admin.

SnakXo: The welcome
03The welcome

“Makhana, but make it MakhPopz”: the brand story, with a flip card and a pop-up.

SnakXo: The film starts
04The film starts

The section pins and your scroll plays the brand film. First, the logo pops.

SnakXo: The burst
05The burst

Roasted makhanas, chillies, lemon, garlic, coriander and cheese burst out from behind the logo.

SnakXo: Four reasons
06Four reasons

The ingredients settle round the logo, and the four reasons to buy fade in.

SnakXo: The pack parade
07The pack parade

3D pouches float and collide. Point at one and it turns to face you. Drag it and throw it.

SnakXo: Healthier favourites
08Healthier favourites

Story cards, with the packs drifting gently in 3D.

SnakXo: Honest numbers
09Honest numbers

Count-up numbers, then a footer with every way to pay.

What we built

The parts that matter.

  1. A brand film in WebGL

    The ingredients are 3D models built in code, so they stay sharp on any screen. Your scroll plays the film.

  2. Packs you can touch

    Each pouch is a 3D mesh made from its own pack art, with physics. Point at it, drag it and throw it.

  3. A store that sells

    Ten flavours, a cart, a delivery pincode check, offers and reviews, all on one fast storefront.

  4. An admin for the team

    Banners, products, reviews and homepage sections change without a developer.

On the phone

SnakXo on a phone, screen 1
SnakXo on a phone, screen 2
SnakXo on a phone, screen 3
SnakXo on a phone, screen 4
SnakXo on a phone, screen 5
SnakXo on a phone, screen 6

Under the hood

Built to last.

  • PHP
  • SQLite
  • WebGL2
  • Physics
  • Vanilla JS
  • Plain WebGL2 with no 3D library, so it stays small
  • Phones get a lighter, stacked version of the film
  • A still picture of the film when WebGL isn’t available
  • Reduced motion gets still frames instead of animation

Next case

RefuelX

A UK supplement brand, told as a film you scroll: a lamp-lit tub, a storm, the pour.

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